Intellectual Property Beyond Copyright

Just one more thing to think about as well as copyright. Other types of protection may limit your use of materials. They will not be detailed in this module, but be aware that many visuals, jokes, cartoons, etc.- such as Walt Disney characters, Calvin and Hobbs - involve trademarks or publicity that are controlled by the owner of the intellectual property. They cannot be used without permission.  

Trademark

Used by manufacturers and service providers to identify goods and services -- words, names, symbols, devices

Publicity

Individuals control the use: name, face, image, voice

Trade Secret Law

When you have information that has economic value as a result of its secrecy and you use reasonable efforts to keep it secret, you have a trade secret. There is no registration on trade secrets.

Patents

Patent infringement occurs when another party makes, uses, or sells a patented item without the permission of the patent holder.


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